As media takes over the world through TV and social media, we are daily bombarded with extra- glamorous faces of celebrities and social media influencers.
This leaves the consumer with a never-ending desire to attain the ideal look at any cost. It is necessary to set your expectations straight before going under the needle so that you know you are doing it for the right reasons. While cosmetic surgery can surely alter certain physical aspects of your personality by fine-tuning your body-parts, but it cannot stop the aging process, or replace a healthy lifestyle.
As more and more people turn to cosmetic surgery to enhance their not-so-perfect body parts, the global market for cosmetic surgery is anticipated to grow at a significant CAGR. According to WHO, the world witnesses more than 50 million cases of injuries related to road accidents per year. With such increasing instances of road accidents across the globe, the demand for facial reconstruction has risen to a hitherto unseen level.
The best way to understand global trends in cosmetic surgery is to segment the market on the basis of surgery type – breast augmentation, liposuction, nose surgeries, and eyelid surgeries.
According to a report on cosmetic surgery trends by Medzino, breast implants are the most performed cosmetic surgical procedure worldwide. The world’s obsession with breast implants has grown to such an extent that it can potentially drive the cosmetic surgery market for the foreseeable future. American Society of Plastic Surgery reports that in 2018, silicone implants were used in 88% and saline implants were used in 12%, out of all the augmentations that took place in the US in 2018. One factor which seems to be responsible for this trend is the prevalent American stereotype that – bigger is always better. Hence, it is not a surprising fact that America leads the way with breast augmentation surgeries.
China surely took us by surprise when it stood out as the country with the most liposuction surgeries per capita in the world. A plausible explanation for this is that China has relatively lower costs of cosmetic procedures than the west.
Rhinoplasties or nose-jobs are done to correct a disproportionate nose. Turkey and Thailand are the pioneers in nose jobs worldwide. This can be attributed to the lower costs of procedures in these nations which also attracts foreign clients to Turkey and Thailand for rhinoplasties.
Owing to the increasing influence of western beauty norms and Hollywood in the east, countries like Japan and South Korea are witnessing a huge surge in the number of eyelid surgeries per year. In a bid to look more ‘western’, clients are going in to reshape their eyes through eyelid surgeries.
According to a report published by Medzino, men, and women are equally spending both time and money on enhancing and maintaining their physical appearance.